Yesterday evening Audrey Tautou along with January Jones, Freida Pinto, Astrid Bergès -Frisbey and many more celebrated the launch of the Isabel Marant pour H&M collection. In a lively Parisian atmosphere the collection was presented in cinematic settings that mixed images, films and models. Live performances by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang charged the atmosphere.
Guests were transported into a street slice of Paris, in the early 90s, the time when Isabel debuted her eponymous line: brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll. Images, films and street cast models revealed the world of Isabel Marant. The city being integral to her style, Paris came as a natural choice to celebrate the collection being launched on November 14.
“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza,’ said Isabel Marant. ‘I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA,”
January Jones commented “I think it’s really cool when a high-end designer does a collaboration like this and makes their designs easily accessible to everyone. The pieces are awesome – and coveted. I know many people that will be waiting in line on the 14th, it’s exciting.”
A street celebration was a suitable way to launch a collection that oozes the energy of cool Parisian style whilst reflecting Isabel Marant’s knack for urban sophistication and bohemia. Launch date…November 14th…