January 19, 2022

#TakeOffTheTape – talk about the things that worry you @Mindcharity

New campaign from MIND encourages people to open up about what is making them anxious.

The social media campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the country confirm that they will support the campaign, with CBBC presenter Ben Shires the first to take part this morning.

Take Off The Tape main slide


Shires said; “It’s just so important for us to talk about the things that worry us. The team at Mind do such an amazing job supporting people across the country, and the least that I could do is open up just a little to share something that makes me anxious, and I know my friends and family will also be following suit by taking up the challenge.”


Despite many strong campaigns around mental health, the subject remains highly misunderstood. People are still reluctant to be open when they’re struggling to cope because of the reaction they fear from their friends and peers.


Ruth Richards at Mind adds; “At some point, there are problems that everyone is likely to face. Whether it’s worry about work, money, our image, health, a loved one, exams – stress and anxiety are emotions we all encounter. If we don’t speak out and seek support, these feelings can build and start to impact on our quality of life, our relationships and our health. By encouraging everyone to talk more honestly about things being tough, we can help people feel more comfortable about admitting that they need some support.” 

The new social campaign developed for Mind includes a symbolic gesture of ripping off the metaphorical tape over our mouths that prevents us from talking about what is making us stressed or anxious.

To get involved, simply get a piece of paper, post-it-note or tape and write the one thing that makes you most anxious. Take your selfie with your message over your mouth including the message: Don’t be silenced! #TakeOffTheTape Text TAPE to 70660 and donate to @MindCharity www.mind.org.uk/tape. Then share it with your friends on social media and encourage your friends to do the same.

To find out more about the #TakeOffTheTape challenge, visit www.mind.org.uk/tape

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