November 28, 2021

Poetiquette – the Campaign for Courtesy with #TravelBetterLondon

Until 4th October Transport for London is bringing ‘poetiquette’ to the London transport network. Poetry will be used to remind travellers of unsocial activities and how to travel best around London.

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Working with London’s vibrant poetry scene, M&C Saatchi and TfL have recruited twelve top performance poets to appear at major stations across the network. The initiative, part of TfL’s latest campaign is timed to coincide with National Poetry Day on Thursday 3rd October.

The poets will highlight some of the passenger travel habits that can disrupt our journeys, to remind that a little courtesy can make travelling better for everyone.


Combining written verse and performance, nine ‘Poets in Residence’ at different Tube stations will be bringing daily delight to the station whiteboards and performing live at busking spots. At the same time, some of the poets will do do pop-up performances around the network to surprise London’s commuters.


All the performances will be shared on a campaign Tumblr ( and across TfL social channels with the #TravelBetterLondon. The initiative is supported by a series of posters illustrated by McBess and written by M&C Saatchi.


Visitors to the Tumblr are also invited to write their own poem for the chance to see it on a McBess illustrated poster, which will appear across the network. If you are travelling around London before the 4th October then keep a look out for the poetry interventions.



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