Fashion design collaborations are rife right now. An accessible way for the masses to own designs by their favourite luxury labels. Whether you agree with the notion or not, and many do not, suggesting that the very idea somehow dilutes the luxury of participating brands, the impact upon the industry and the popularity of such collaborations is undeniable.
Perhaps the most anticipated this year, is the Versace for H&M capsule collection. Fashion fans are practically chomping at the bit to try and score whatever they can after seeing recently released pictures and videos of the pieces which are due online and in-store on November 17th. Present in the collection are Versace’s design trademarks – use of bright, acid hues and bold, ornate prints, adorning pieces which take inspiration from the label’s vast archive.
Also present for the first time in an H&M designer collaboration, are soft furnishings such as cushions, again featuring similar tropical prints to the clothes. Paired with a selection of costume jewellery, heels, handbags and menswear, ensures the collection is more than worthy of its much publicised hype…
I found the collection a bit too vulgar for H&M’s target (that is quite popular).