Love your iPhone? So does Nick Knight who has just created a new campaign for Diesel shot using just an iPhone. In collaboration with the creatives at SHOWStudio, Knight has worked with Diesel’s Artistic Director Nicola Formichetti to conceive a campaign both revolutionary and conceptual in spirit.
Democratising fashion in the same way social media has done for much of culture, Diesel’s campaign capitalises on the multitude of photo and video apps available today to bring images that are a nod to the future of fashion image construction.
Formichetti’s has a personal commitment to utilising Tumblr as a creative discovery tool; stars of his campaigns have been sourced through the site and this month he curated the transformation of the Parisian Galeries Lafayette into an immersive art gallery populated by Tumblr artists.
This image campaign accompanies the launch of #DIESELTRIBUTE, Formichetti’s first collection since joining the brand and a hand-made homage to the archives of Diesel’s 35 year history. Nick Knight brings one of the most talented photographic eyes the fashion industry has ever seen, re-examining his iconic approach to the image for the digital generation.