Tate has launched a new app, designed to enable visitors to lead their own journey around the galleries on their smartphones. With support from Bloomberg Philanthropies, the app is the latest development of the Bloomberg Connects offering at Tate and provides a more bespoke, behind-the-scenes and personalised experience than a traditional museum audio-guide. A trial version of the app was released for iOS mobile devices last year, with 13,000 downloads so far, and the full version is now available for free on both iOS and Android via the Apple App Store and Google Play Store. It can be downloaded in advance of a visit or in the gallery on Tate’s free Wi-Fi.
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